In discussions, negotiations, and even over drinks the pub, cultural differences must be on your business radar screen. National culture plays a key role in how managers communicate, make decisions, and lead. Looking at your own culture in international business is equally important. In this Unit, we cross borders and cultures to discuss all of these issues:
- business socializing
- language traps: same word, different meaning
- using humor
- different countries, different power structures: tips and taboos
Ignoring corporate and national cultures can sabotage international projects; knowing them increases success.